Grassroots
This client project was one of my favourites. I got to work with Ben and Kealen through a 6-month project designing their beer cans which are now in production!
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We started with keywords they wanted to be visualised and agreed on the initial concept sketches below. The main characters we wanted to portray were a fun summery drink with lots of flavours, with notes to summer albums and my favourite, a personal attribute to their dog Masie. (Sitting proudly on top of the campervan.)
Initial sketches
Revised final sketches
With both cans, we wanted to keep them similar so they were easily detectable off the shelf, so we kept the same environment but changed little things their customers could pick up on, such as the time of day, the position of Maisie,
people on the beach and the campground itself.
Final illustrations
We finalised a clean packaging design that had some artisanal elements intertwined that made a unique ginger beer packaging design. Keeping the sky empty allowed for added logos, ingredients lists and the nutritional information needed on the back.
Additional pieces
I also designed some digital sticker assets for their website and social media channels, separating key imagery
from the beer cans themselves so they can keep the illustrations cohesive throughout.